Issey Miyake Cao Fei Metaverse
06/2024
Vienna
I developed this collaboration from the exercise proposed at the course Mode Kommunication (Fashion Communication) at the University of Applied Arts of Vienna (Die Angewandte). Brief was to make a 6 posts Instagram collaboration between a existing brand and an artist that had developed different paths in fashion or communication.
Cao Fei a pioneer in digital 3D art and Issey Miyake being a Pioneer in fashion design/technology. I decided to combine both using the newest technology available, AI.
Cao Fei book, “I watch that Worlds pass by” and this Issey Miyake Quote
“My fascination has been the space between cloth and the body, and using a two-dimensional element to clothe a three dimensional form.” - Issey Miyake.
Were the inspiration of the project. Create virtually that space that Miyake sees between clothe and body and translate it into a world that could possibly be the one he is resting in peace now a days. A world where garments and body have no bundaries only pure expression with humans.
6 Posts Schedule
First post (see video below) to get people excited and show that something new is coming.
Announcement of the collaboration between artist and brand. Issey Miyake essence plus 3D artist influence on first editorial photo
The world of Issey Miyake Editorial photo mixed with 3D environment
Carousel post, branding of a Real Garments Product Concept in a 3D scenario
Carousel post, showcase of the artist, where the previous outfits on the post are transformed into digital textile art in the same 3D world scenario.
Real Garments Product Concept
Carousel post, brand philosophy concept art and artist showcase
Carousel post, brand philosophy concept art and artist showcase
Carousel post, brand philosophy concept art and artist showcase
First Post Video
Strategic tiktok to create hype that a user outside the brand launches before the presentation of the collaboration
Posible Products and 3D worlds/Fashion Shows that were also created
